Driven by purpose, delivering results.

Driver-owned freight running the western states since 2022. Reefer, dry van, flatbed, hot shot — three trucks, three drivers, on time every time.

Request a Quote → Drive for Us
USDOT 3938395FMCSA Authorized
MC 1461920Common Carrier
$1M / $2MLiability Coverage
Reno, NVHeadquarters
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Reefer Dry Van Flatbed Hot Shot Long Haul Last Mile Box Truck Regional Reefer Dry Van Flatbed Hot Shot Long Haul Last Mile Box Truck Regional
— Mission

Good drivers. Good trucks. On time, every time.

— 01 / Services

Whatever the load. Wherever the road.

Seven freight categories under one roof. We run our own equipment, maintain our own logs, and answer the phone every time.

— 01

Long Haul / OTR

Coast-to-coast for shippers who need a name they can call.

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— 02

Refrigerated

Temp-controlled with logged set-points. Produce, pharma, frozen.

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— 03

Dry Van

Standard freight, palletized or floor-loaded. Air-ride trailers.

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— 04

Flatbed

Tarps, chains, edge protectors. Lumber, steel, equipment.

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— 05

Hot Shot

Expedited single-driver runs for time-critical loads.

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— 06

Last Mile

Reno-area drayage and delivery. Liftgate available.

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— 07

Regional

Western-state runs with weekly home time on a fixed schedule.

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— 08

Box Truck

26-foot reefer box truck for in-town and short-haul refrigerated runs.

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Years on the road
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Trucks in the fleet
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Western states served
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On-time delivery rate
The Fleet Three trucks · Owned & maintained
— 01 / 02 · Volvo VNL

Long-haul Reefer

Sleeper paired with a 53′ multi-temp reefer trailer. Logged set-points, redundant temp sensors, dual-camera ELD.

— 02 / 02 · International Box Truck

Reno Local Reefer

26-foot International with a Thermo King reefer unit. Built for in-town drayage, last-mile, and short-haul refrigerated runs around the Reno yard.

— 02 / Coverage

The western eleven.

From the Pacific to the Rockies. Reno HQ puts us within a day's drive of every major hub on the western half.

From Reno, every hub is one day out.

We're built around the geography of the West. Reno HQ puts us within a single drive-day of San Francisco, Las Vegas, Salt Lake City, Phoenix and Boise — and within two of Seattle, Denver, Albuquerque, and El Paso.

That means tighter delivery windows, fewer relays, and direct accountability on every load. One driver, one rig, one phone number from pickup to drop.

  • Nevada (HQ)
  • California
  • Oregon
  • Washington
  • Idaho
  • Utah
  • Arizona
  • New Mexico
  • Colorado
  • Wyoming
  • Montana

"They picked up reefer loads at 11 p.m. on a Sunday from a closed warehouse, and the freight was on the dock in Reno before our buyer's coffee was cold. That's the whole game."

— 03 / Our Story

Started in a yard. Built on a handshake.

2022 → today. One truck became three. The principles haven't moved.

Driver-owned. Always answered.

We started True Blue in 2022 with one truck, one dispatcher, and a refusal to ghost a shipper at 11pm. Four years later, we run three trucks with three drivers and the principles haven't moved an inch.

Every load we pull is one more chance to keep our word. That's the whole pitch — drivers we'd trust with our own freight, equipment we'd put our families behind, and a phone that gets answered by a human.

No double-brokering. No forced dispatch. No hidden lumper fees. Same rate we quoted you, every time.

— 04 / Drive for Us

Now hiring hazmat drivers who run hard.

Experienced CDL-A company drivers plus owner-operators who lease their truck on, hauling freight out of Reno. Company drivers run their available legal 70-hour clock, and dispatch plans the final load home for the required 34-hour reset.

Apply to Drive →
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Transparent mileage pay$0.50 non-Hazmat base · up to $0.70 with weekly performance · $0.75 on Hazmat-load miles
★
Real benefitsMedical, dental, and vision benefits available for company drivers.
⌂
Home time you can planRun your full 70 hours, then a couple of days off · no forced dispatch ever
— Equipment & Policy

What you'll drive. What we don't do.

The truck you'd want to put your name on — and a dispatch policy written by drivers, not lawyers.

  • Trucks2022 and newer Freightliners
  • Pets & ridersDogs welcome. Riders OK with signed waiver.
  • DispatchNo forced loads. We honor home time, every time.
  • Pay schedulePaid weekly · 1 week in arrears · direct deposit
60-second apply
★

Want to share more? Fill out the full application below ↓

— 05 / Get a Quote

Tell us the load. We'll tell you the price.

Most quotes back same business day. We won't ghost you and we won't pad the rate — that's not how we built this.

Dispatch · 24/7(775) 230-4767
OfficeReno, Nevada · M–F · 7a–6p PT
01 · FreightWhat & how much
02 · RoutePickup & drop
03 · ContactSend it
★ What happens nextA real dispatcher reads it, checks capacity against your dates, and emails you a flat rate — usually within 4 business hours.
Step 01 of 03

— 06 / Drive for Us

Tell us your story. We'll tell you the route.

Experienced CDL-A company drivers plus owner-operators who lease their truck on, out of Reno. Company drivers run their available legal 70-hour clock, and dispatch plans the final load home for the required 34-hour reset. We answer the phone and explain the operating plan plainly.

Driver Recruiting(240) TRU-BLUE
What's nextA real recruiter reads it and calls within one business day.
01 · YouName & contact
02 · ExperienceCDL & history
03 · FitEquipment & schedule
04 · ReviewSend it
★ What happens nextA real recruiter reads your application, checks fit against current openings, and calls or emails you within one business day. We send a copy to your inbox too.
Step 01 of 04

— 06 / FAQ

Honest answers, no fine print.

If we don't know it, we'll say so. If we do, you'll get the straight version.

Most quotes go out the same business day, usually within four hours. If your pickup is inside 48 hours, call dispatch directly at (775) 230-4767 — we'll lock it down on the phone.
All three trucks are ours. We run our own equipment, employ or partner with our own drivers, and handle our own dispatch. No double-brokering, ever.
The western 11 states: NV, CA, OR, WA, ID, UT, AZ, NM, CO, WY, MT. We'll go further on a case-by-case for OTR with the right mileage.
Yes — we run hazmat-endorsed drivers and carry the placarding for non-bulk shipments. Class 1 and 7 by special arrangement.
Non-Hazmat company-driver pay starts at $0.50 per mile, with up to $0.20 per mile in weekly performance bonuses for an all-in rate up to $0.70. Hazmat-load miles pay $0.75 per mile. Drivers run their available legal 70-hour clock, and dispatch plans the final load home for the required 34-hour reset. No weekly gross is guaranteed. Current openings are listed on the careers page.
$1M auto liability / $2M general aggregate, with $250k cargo coverage standard. We can issue COIs to shippers in under an hour during business hours.